an additional 11.22.16 E-cigarette use is on the rise. Despite manufacturer claims that e-cigarettes are safer than smoking tobacco, the health effects of these products are still relatively unknown. But consider this: preliminary research suggests that e-cigarette use may serve as a gateway for youth to other tobacco products. And a troubling report published in the Journal of the American Medical Association found that youths who regularly use e-cigarettes are more likely to take up smoking, and are more likely to develop habits of heavy cigarette usage. While early evidence is compelling, it may take time to fully understand the long-term impacts of these new products and their potential impact on tobacco use. To help inform strategies aimed at tobacco prevention and cessation, CVS Health surveyed more than 2,200 registered voters about e-cigarettes. E-Cigarettes Seen as Less Harmful Than Traditional Cigarettes Our poll showed that 58 percent of respondents believe e-cigarettes are harmful, while 31 percent believe they are a safer alternative to regular cigarettes. When asked their opinion about why people choose to use e-cigarettes, 29 percent said as an alternative to tobacco cigarettes for those addicted to nicotine, and 27 percent said as a less dangerous option compared to tobacco. E-Cigarette Use Among Young People is on the Rise Data from the Centers for Disease Control and Prevention (CDC) show that while cigarette smoking is at an all-time low for high school students since 1991 1 , more than 2.3 million high school students and 620,000 middle school students currently use e-cigarettes. 2 In the CDC s 2012 and 2014 National Youth Tobacco Surveys, nearly two-thirds of U.S. teens surveyed believe that e-cigarettes are safer than traditional cigarettes, and nearly half believe they are less addictive. More Research, Education is Needed The poll results reveal a possible disconnect between peoples perceptions of e-cigarettes and the initial research findings on their safety. We remain committed to broadening the public s understanding of the risks of tobacco use in any form. One way we re doing this is through Be The First , our five-year, $50 million initiative that supports education, advocacy, tobacco control and healthy behavior programming. Our goals include doubling the number of tobacco-free college and university campuses in the U.S., so in November 2016, The American Cancer Society and the CVS Health Foundation awarded grants to 20 schools as part of the Tobacco-Free Generation Campus Initiative . This $3.6 million, multi-year program is intended to accelerate and expand the adoption and implementation of 100 percent smoke- and tobacco-free campus policies. To learn more, visit www.cvshealth.com/social-responsibility/be-the-first . 1 Stephen M Amrock, Lily Lee, Michael Weitzman, Perceptions of e-Cigarettes and Noncigarette Tobacco Products Among US Youth. Pediatrics Nov 2016. 2 Campaign for Tobacco-Free Kids http://www.tobaccofreekids.org/research/factsheets/pdf/0380.pdf Related Articles Be The First Tobacco-Free Resources By the Numbers: Addressing Tobacco Use on College Campuses A new CVS Health poll shows college students and parents support tobacco-free campus policies. We're Getting Closer to a Smokefree America But There s More Work to Be Done CVS Pharmacy President Helena Foulkes shares what the company is doing to make smoking-related illnesses a thing of the past. Related Press Releases 03.13.17 CVS Health Takes Next Step in Five-Year Commitment to Deliver the First Tobacco-Free Generation 02.16.17 CVS Health Research Institute Study Confirms that the Company's Tobacco Removal Decision Reduced Cigarette Purchases Nationwide 11.14.16 American Cancer Society and CVS Health Foundation Award Grants to Help 20 Colleges and Universities Go Tobacco-Free in Largest Initiative of Its Kind 07.07.16 CVS Health Foundation and American Academy of Pediatrics Announce New Initiative to Reduce Exposure to Secondhand Smoke 05.04.16 American Cancer Society and CVS Health Launch Bold Initiative to Help Colleges Go Tobacco-Free 03.16.16 CVS Health Foundation Announces Second Round of Grants in Partnership with Campaign for Tobacco-Free Kids to utilize
straight forward By The Numbers: Consumer Perceptions About E-Cigarettes liable to
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