the benefits 03.15.17 CVS Health is proud to launch year two of Be The First, our initiative focused on anti-smoking education, tobacco-control advocacy and healthy behavior programming. The goal? Delivering the nation s first tobacco-free generation. Launched in March 2016, this five-year, $50 million commitment is aimed at three primary groups: Youth and young adults who currently smoke or are at risk of becoming regular tobacco users; The country s 3 million elementary school children who, without early tobacco education, may become future tobacco users; and Adult smokers who expose children to secondhand smoke and tobacco use. Getting Results In the year since Be The First s launch, CVS Health has reached nearly 5 million youths with anti-smoking programming and has helped 20 colleges and universities pursue 100 percent smoke- and tobacco-free campus policies. The Campaign for Tobacco-Free Kids Kick Butts Day is a day of activism that helps youth find their voices in the fight against big tobacco. Kids and teens across the country participate in more than 1,000 events to raise awareness, educate peers and stand together for the common cause of reducing tobacco use in the United States. For more information, visit www.kickbuttsday.org . Next Steps In the year since we introduced Be The First, we ve seen very good progress but know there is much more to be done in schools, on college campuses and in our communities, said Eileen Howard Boone, president of the CVS Health Foundation. Ongoing plans to continue the momentum that began with Be The First include new and continuing partnerships that will bring the expertise needed to move one step closer to the first tobacco-free generation. These include: Helping Our Kids Kick Butts The CVS Health Foundation is funding a new online training program for the Campaign for Tobacco-Free Kids, which provides courses to train youth and adults to become tobacco prevention ambassadors. This portal will help build on CTFK s annual Kick Butts Day, a national day of activism that empowers youth to stand out, speak up and mobilize their communities in fighting tobacco use. Promoting Tobacco-Free College Campuses As part of our goal to double the number of tobacco-free educational institutions in the United States, the CVS Health Foundation and American Cancer Society will support more than 50 new schools in their tobacco-control efforts. The CVS Health Foundation and Truth Initiative will also work together to help Historically Black Colleges and Universities and community colleges across the country to adopt 100% tobacco-free policies. Raising Community Awareness CVS Health will be introducing a new approach to in-store fundraising with the American Lung Association s LUNG FORCE initiative. The campaign will make it easy for customers to spread tobacco-free messaging in their communities and find resources to help their communities go tobacco-free. Smoking Cessation Services for Cancer Patients We will continue to support community-based cessation programs for adults who smoke, and this spring, the CVS Health Foundation will invest nearly $1 million to address smoking cessation in the oncology care setting. Be The First is funded through CVS Health and the CVS Health Foundation. For more information, visit www.cvshealth.com/bethefirst . For additional information about CVS Health s efforts to curb tobacco use, visit our Tobacco Prevention and Cessation information center . Related Articles Experts Discuss Opioid Epidemic at Forbes Healthcare Summit CVS Health s CMO Troy Brennan and expert panel discuss solutions to curb the opioid epidemic and assist those already facing addiction. By the Numbers: The State of Health Care in the United States Frustrated by the U.S. health care system, Americans want change, yet remain optimistic about its future outlook. On Target: What the New Hypertension Guidelines Mean New hypertension guidelines could mean lifestyle and medication changes for consumers. CVS Health tools and experts can help. Related Press Releases 10.04.17 CVS Pharmacy Introduces ScriptPath Prescription Schedule for Patients 03.02.17 CVS Health Names Jon Roberts Executive Vice President and Chief Operating Officer 05.03.16 CVS Health Reports First Quarter Results; Confirms 2016 Adjusted EPS Guidance 03.02.16 CVS Health Corporation Announces Quarterly Dividend 01.14.16 CVS Health Announces New Clinical Affiliations with Leading Health Care Providers in CA, IL, NC and MI 12.16.15 CVS Health and Target Announce Completed Acquisition of Target's Pharmacy and Clinic Businesses contemplating
of safety issues Stopping the Spread of Tobacco Use Across Generations even though
EmoticonEmoticon